Vieja Firma Portfolio – Tuerca Studio

Brand and packaging design
made with mystique, precision and attitude.

If you’re building a beverage, you need a lot more than a good-looking label. And if the one you have isn’t doing the job, it’s probably time to move some pieces around.

Either way, you need vision—a guiding idea that can hold the brand over time, an identity that stands out, and a strategy that doesn’t fall apart at the first taste.

You need to understand the category, choose a name you can actually trademark, and design a label that makes people stop and look.

That’s where the first part of the trick happens—right in front of the viewer. (And yes, a good magician never reveals their secrets.).

VIEJA FIRMA is the Tuerca Studio division dedicated to beverage identities and everything that lives around them.

We work from the ground up: research, concept, identity, storytelling, copywriting. Everything that turns a product into an object with a soul.

We do it with craft and with street sense—we’ve been inside the real beverage world ourselves. We know what it takes to build brands, position them, sell them, distribute them, and make someone reach for your bottle over a thousand others.

And if your brand already has history—whether it’s a short story or a long novel—you get to choose which chapter gets rewritten. We go straight to the point, no fluff, no unnecessary decoration: labels that stand out, bottles that move, and designs that know exactly where to hit.