Branding house. Brand identity, brand systems, packaging and web. From strategy to the real world: built with judgment, finished with craft.
Selected Work
Atlas FC
Sports · Brand architecture
Tegma
Industry · Identity & web
Brutto
Real estate · Brand system
El Picante Vermuy Rosso
LABELING & PACKAGING
LOUNGE N5
[Rubro] · [Qué se hizo]
Equirty
Fintech · Brand identity
Mission
Bikes · Identity & e-commerce
Caterva London Dry Gin
LABELING & PACKAGING
Cocodrilo Café
Café · Brand identity
Brogas Group
Industry & lifestyle · Brand system
Tuerca & Years
Studio project · Football
Olimpia Beer
LABELING & PACKAGING
ALL WORK
Made in Tuerca
Brand work takes focus, craft and time.
An idea becomes a mark. The mark becomes a system. The system becomes a label on a shelf, a sign above a door, a bottle in someone’s hand.
THE STEPS
Discovery & Diagnosis — We study the business, its category and its context before we touch anything visual.
Core Idea — We define the one idea the brand stands for, and test it until it’s clear enough to build on.
Structure — We build the system around it: architecture, identity, language and the rules that hold it together.
Expression — The system takes shape in every application, coherent from the first decision to the final file.
Real World — We stay through production: files, printers, suppliers, launch. The brand has to work where people actually meet it.
WHAT COMES OUT THE OTHER SIDE
- A defined identity.
- A coherent system.
- A brand ready to operate in the real world.
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