is a branding house based in Argentina, established in 2019.

Brand identity, Brand systems, Packaging, Digital.

Two dedicated teams work inside the studio:

packaging, labeling and product systems.

web, commerce and campaigns.

We work with founders, entrepreneurs and companies: some building their brand from the ground up, others who have outgrown the one they have.

The studio works as one multidisciplinary team: strategy, storytelling, design, illustration, lettering, 3D, motion, photography and development. Each project is staffed according to what it needs and led by our senior team.

MADE IN TUERCA * MADE IN TUERCA * MADE IN TUERCA * MADE IN TUERCA *

01.we create

When something new needs to exist.
New brand, new product, new market entry.
We build the DNA and the foundational identity — from the ground up.

02.we re-brand

When what exists is no longer enough.
Rebranding, repositioning, strategic evolution.
We redefine direction, system and perception — without erasing what already works.

03.we scale

When the business has outgrown its brand.
Internationalization, premium positioning, investment readiness, new markets.
We build the structures that allow growth without losing coherence.

04.we organize

When the brand has become its own problem.
Architecture, sub-brands, fragmented systems.
We build the clarity that makes expansion possible.

Frequently asked questions:

What types of companies do you work with?

Founders, entrepreneurs and established companies at a turning point — launching something new, repositioning what they have, or preparing to grow into a bigger market. Size doesn’t define the fit. Ambition does.

Do you work with international clients?

We’ve worked with clients across Latin America, the US, Canada, Europe, North Africa and the Middle East. Our process is fully remote-ready, with structured milestones, clear deliverables and complete visibility into what happens next.

What industries do you specialize in?

We work with companies, institutions and product brands, with particular experience across business, culture, finance, real estate, agribusiness, beverages, consumer goods, hospitality, gastronomy, personal care and sports.

What makes Tuerca Studio different?

Our experience doesn’t begin with Tuerca. The studio brings together decades of work across creative direction, art direction, business and real-world ventures. And it works as one team from strategy to production: the people who define the idea also build the system and see it through to the printer, the shelf and the screen. You get the standard of a much larger agency, without paying for its structure.

What is your design process?

Made in Tuerca: Discovery & Diagnosis, Core Idea, Structure, Expression and Real World. Each stage is reviewed and approved before the next one starts, so strategy, design and execution stay connected from the first decision to the final file.

How long does a branding project take?

Most brand identity projects take between three and eight weeks. Larger brand systems, packaging ranges and projects that include web can run up to three months. We set the schedule upfront, with clear milestones.

Do you provide files ready for print and production?

Always. Final deliverables include production-ready files for both print and digital — correct formats, colour profiles and technical specifications included. The files work. That’s not optional.

Can you help with packaging production or printing?

Yes. We can guide the production process from material selection through print specifications, coordinating directly with printers and suppliers when needed. The goal is simple: the final piece is produced with the same precision as the design.

How do we start working together?

Send us a brief overview of your project. We’ll schedule a call to understand the scope and tell you honestly whether we’re the right team. If we are, you get a proposal with scope, price and timeline, and one point of contact from start to finish.

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Want to work with us?
Write > info@tuercastudio.com