Kickoff Brief

WELCOME. THIS IS WHERE WE BEGIN.

This brief is the first step in building something clear, relevant, and built to last. Take your time, be open, and give us the full picture. We’ll take it from there.

Full name

Phone number / Whasapp / Telegram

Country / City

Brand / Company / Project

Does the project already have a defined name? Is the brand registered?

What’s the origin and context of the project? How did the brand come to life, and where does it stand today?

What product or service does the brand offer?

What do we want to become and accomplish as a brand?

What’s the brand’s core value proposition?

What problem or need does the brand need to address right now?

Who are the brand’s main competitors, and how are they positioned?

Who are the key reference brands in the segment?

What other brands do you find interesting, regardless of category?

What are the brand’s key strengths and limitations today?

Who is the target audience?

What is the brand’s current perception, and what perception should it build going forward?

What should someone think, feel, or remember after interacting with the brand?

What attributes and characteristics should the brand convey?

How should the brand’s personality and tone of voice be defined?

What markets, channels, and touchpoints will the brand operate across?

Are there any existing assets, elements, or decisions that should be preserved?

Are there any technical, legal, regulatory, or production constraints we should consider?

What are the priority applications or deliverables within the project?

What should the design program achieve?

How would you define a successful outcome for the project?

Made in Tuerca

Meaningful brand work requires focus, craft and time.

When the idea stops being abstract and becomes a mark on a page.

When the mark becomes a system.

When the system becomes a label on a shelf, a sign above a door, a bottle in someone's hand.

THE STEPS

Discovery & Diagnosis — We understand the business, the context and the real challenge before we touch anything visual.

Core Idea — We find the one thing the brand needs to stand for. Then we hold it under pressure until it's clear enough to build on.

Structure & Expression — We construct the system around it. Identity, language, applications — coherent from the first decision to the final file.

WHAT COMES OUT THE OTHER SIDE

Expertise

Brand Identity

Where the brand begins.

We define the strategic and conceptual foundation of the project, then turn it into a clear, distinctive identity.

Brand Systems

Brands aren’t static objects.

They operate as living systems—designed to work across products, communication, and different environments.

Packaging & Labeling

This is where the brand meets the real world. We design packaging and labeling systems for consumer products, with a focus on:

Web, Digital & Campaigns

The brand, expanded into the digital space. We develop websites, e-commerce platforms, and digital experiences designed to extend the brand with consistency and intent..

Extended Capabilities

Beyond the brief.
When the brand calls for it, we bring in a broader set of capabilities.

Motion graphics
Editorial Design — Books, Catalogs, etc
Content Campaigns
Visualization — CGI, 3D & AI
Pitch Decks & Presentations
Key Visuals & Posters
Illustration
Retail & Environmental Design
Vehicular Wrapping Design
Point-of-Sale Materials and Assets
Apparel, Drops & Capsule Collections

Frequently asked questions:

What types of companies do you work with?

Founders, entrepreneurs and established companies at a turning point — launching something new, repositioning what they have, or preparing to grow into a bigger market. Size doesn’t define the fit. Ambition does.

Do you work with international clients?

We’ve worked with clients across Latin America, the US, Canada, Europe, North Africa and the Middle East. Our process is fully remote-ready, with structured milestones, clear deliverables and complete visibility into what happens next.

What industries do you specialize in?

We work with companies, institutions and product brands, with particular experience across corporate, institutional, arts + culture, sports, finance, real estate, industrial, agribusiness, consumer goods, personal care, hospitality, gastronomy.

What makes Tuerca Studio different?

Our experience doesn’t begin with Tuerca. The studio brings together decades of work across creative direction, art direction, business and real-world ventures. That experience has shaped a particular kind of judgment — a way of reading brands, businesses and culture that has been tested beyond the design process itself. Since 2019, every Tuerca project has added another layer to it, continuously refining how we think, make and decide.

What is your design process?

Every project begins with discovery and diagnosis — understanding the brand, its context and what it genuinely needs to move forward. From there, we build in sequence: core idea, structure, expression and real-world application. Each stage informs the next, keeping strategy, design and execution connected throughout the process.

How long does a branding project take?

Most brand identity projects take between three and eight weeks. Packaging systems and multi-SKU programs may require a longer timeline. We define the schedule upfront, align on key milestones, and work to keep the project moving as planned.

Do you provide files ready for print and production?

Always. Final deliverables include production-ready files for both print and digital — correct formats, color profiles and technical specifications included. The files work. That’s not optional.

Can you help with packaging production or printing?

Yes. We can guide the production process from material selection through print specifications, coordinating directly with printers and suppliers when needed. The goal is simple: to ensure the final piece is produced with the same level of precision and intent as the design itself.

Branding house based in Argentina, established in 2019.

Brand identity & systems, packaging, digital.

TEAMS INSIDE THE STUDIO:

packaging + labeling + product systems.

websites + commerce + campaigns.

We work with founders, entrepreneurs and companies:

some building their brand from the ground up,

others who have outgrown the one they have.

Every stage. With focus. With attitude. With soul.