About - Tuerca Studio

What "MADE IN TUERCA" actually means.

TUERCA Studio is a branding house based in Argentina, established in 2019.

Brand identity↔systems, packaging, web.

Teams inside the studio:

Vieja Firma → packaging, labeling and product systems.
Motorhome → web, commerce and campaigns.

We work with founders, entrepreneurs and companies: some building their brand from the ground up, others who have outgrown the one they have.

Every stage. With focus. With attitude. With soul.

01.we create

When something new needs to exist.
New brand, new product, new market entry.
We build the DNA and the foundational identity — from the ground up.

02.we re-brand

When what exists is no longer enough.
Rebranding, repositioning, strategic evolution.
We redefine direction, system and perception — without erasing what already works.

03.we scale

When the business has outgrown its brand.
Internationalization, premium positioning, investment readiness, new markets.
We build the structures that allow growth without losing coherence.

04.we organize

When the brand has become its own problem.
Architecture, sub-brands, fragmented systems.
We build the clarity that makes expansion possible.

Frequently asked questions:

What types of companies do you work with?

Founders, entrepreneurs and established companies at a turning point — launching something new, repositioning what they have, or preparing to grow into a bigger market. Size doesn’t define the fit. Ambition does.

Do you work with international clients?

We’ve worked with clients across Latin America, the US, Canada, Europe, North Africa and the Middle East. Our process is fully remote-ready, with structured milestones, clear deliverables and complete visibility into what happens next.

What industries do you specialize in?

We work with companies, institutions and product brands, with particular experience across business, culture, finance, real estate, agribusiness, beverages, consumer goods, hospitality, gastronomy, personal care and sports.

What makes Tuerca Studio different?

Our experience doesn’t begin with Tuerca. The studio brings together decades of work across creative direction, art direction, business and real-world ventures. That experience has shaped a particular kind of judgment — a way of reading brands, businesses and culture that has been tested beyond the design process itself. Since 2019, every Tuerca project has added another layer to it, continuously refining how we think, make and decide.

What is your design process?

Every project begins with discovery and diagnosis — understanding the brand, its context and what it genuinely needs to move forward. From there, we build in sequence: core idea, structure, expression and real-world application. Each stage informs the next, keeping strategy, design and execution connected throughout the process.

How long does a branding project take?

Most brand identity projects take between three and eight weeks. Packaging systems and multi-SKU programs may require a longer timeline. We define the schedule upfront, align on key milestones, and work to keep the project moving as planned.

Do you provide files ready for print and production?

Always. Final deliverables include production-ready files for both print and digital — correct formats, color profiles and technical specifications included. The files work. That’s not optional.

Can you help with packaging production or printing?

Yes. We can guide the production process from material selection through print specifications, coordinating directly with printers and suppliers when needed. The goal is simple: to ensure the final piece is produced with the same level of precision and intent as the design itself.

How do we start working together?

Reach out with a brief overview of your project. We’ll schedule a call to understand the scope, challenge assumptions and identify what the project really needs. If there’s a strong fit, we define the path forward clearly and move with purpose.

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Want to work with us?
Write > info@tuercastudio.com