Tuerca Studio

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Order is a creative act.

A brand that works isn't just the result of a great idea. It's the communion of a hundred right decisions - about judgment, about tension, about taste. About what to include and what to cut.

We make those decisions. With craft.

Tuerca Studio is a branding house based in Argentina.

We work with founders, entrepreneurs and companies – some building their brand from the ground up, others who have outgrown the one they have.

Every project starts with a problem worth solving and ends with a solution built to last.

Our Work

Brand DNA

Where the brand begins.

We define the strategic and conceptual foundation - until the core idea has a name, a voice and a mark worth building on.

Services included

  • Brand strategy
  • Naming
  • Trademark registration
  • Logo + Symbol
  • Verbal identity
  • Visual direction

Related case studies

TUERCA 6 YEARS

NEXIA DOMOTIC

COCODRILO CAFE

Brand systems

Brands are not static objects.

They operate across products, environments and time. We build the architecture that keeps them coherent under pressure.

Services included

  • Brand architecture
  • Full visual system
  • Sub-brands and categories
  • Digital system
  • Communication system

Related case studies

BRUTTO REAL ESTATE

DARLIN BAR

BROGAS GROUP

Packaging & Labeling

This is where the brand becomes physical.

A label, a bottle, a box - designed to hold its ground on any shelf, in any market.

Services included

  • Label and packaging design
  • 3D rendering
  • Bottle design
  • Consultancy
  • Printing and production
  • Support assets

Related case studies

CATERVA GIN

ASTRAL GIN

OLIMPIA BEER

Web & digital

via MOTORHOME

The brand, extended into its digital territory. Website Development, E-commerce and digital presence built to the same standard.

Let's go big

NEXIA DOMOTIC

MISSION BIKES

NEXAGRO

Beyond the brief.

If it carries the brand, we can build it.
The full service listing

  • Motion graphics
  • Ilustration
  • Posters
  • Editorial (books, magazines, catalogues)
  • Fashion and apparel drops and capsules
  • Pitch decks
  • Retail & environmental design
  • Vehicular wrapping design
  • POP materials and assets

Frequently asked questions

Founders, entrepreneurs and established companies at a turning point — launching something new, repositioning what they have, or preparing to grow into a bigger market. Size doesn’t define the fit. Ambition does.

It depends on where the brand is starting from. Most projects cover the full identity system: strategy, naming, logo, typography, color, art direction and key applications. Some go further into packaging, digital or communication systems. We define the scope before we start — and we don’t expand it without a reason.

Yes. We’ve worked with clients across Latin America, the US and Europe. The process is fully remote-ready — structured milestones, clear deliverables, no ambiguity about what happens next.

Food & beverage, spirits, consumer goods, hospitality and lifestyle. Categories where identity is felt before it’s read — and where the difference between a good brand and a great one shows up on a shelf.

We don’t separate strategy from craft. The thinking and the making happen together, with the same people, from start to finish. There’s no handoff between a strategy team and a design team — which means nothing gets lost in translation.

Every project starts with a diagnosis — understanding the brand’s current position, its context and what it actually needs. From there we build: strategy first, then identity, then system. Each stage is reviewed and approved before we move to the next. No surprises.

Between four and eight weeks for most identity projects. Packaging systems or multi-SKU work can extend beyond that. We set timelines at the start and we hold them.
Always. Final deliverables include production-ready files for both print and digital — correct formats, color profiles and technical specifications included. The files work. That’s not optional.
Yes. We can guide the production process from material selection to print specifications, and we work directly with printers and suppliers when needed. The goal is that what gets printed matches what we designed.

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Shot > info@tuercastudio.com

© TuercaStudio 2026
Argentina