Mark the difference, design your label.
Tuerca Studio is a creative branding studio founded in 2019.
Its members have over 15 years of experience in brand development and formed a team specialized in label design (a discipline mostly known as Labeling).
Thus Vieja Firma was born — a special division of Tuerca Studio focused on Labeling and packaging systems.
OUR*PROPOSAL*OUR*PROPOSAL*
01. INSIGNIA SYSTEM
A complete brand experience
- Front label
- Custom logo
- Back label
- Capsule or neck label
- 5 Stickers
- High-impact visuals (4 3D renders)
- Box design with brand narrative
- Purposeful typography and colors
- Brand manual and usage guide
Professional development
We know that in the beverage field, time is a critical resource. That’s why our process is designed so your new identity is ready in just 45 days, without sacrificing creativity or quality. Fast, efficient, and ready for your project to begin making an impact sooner than you imagine.
Results you can see
Every project we deliver leaves our clients satisfied and confident in their new corporate identity. Our brands not only look good: they convey trust, generate recall, and contribute to growth. The best proof is the results and loyalty of those who already trusted us.
Team & know-how
We have an interdisciplinary team that includes designers, strategists, copywriters, and digital specialists, working in a coordinated way to cover every aspect of your corporate identity. We incorporate the latest technologies and creative methodologies to achieve more agile processes, innovative proposals, and results that stand out in increasingly competitive environments.
Dead Drift
WHISKEY
Final Frost
VODKA
Gipsy Flame
LONDON DRY GIN
Tripulante
VERMUT
Kaskabel
VERMUT ROJO
DIFFERENT PROPOSALS — ACCORDING TO YOUR GOALS AND TIMELINES
01. INSIGNIA SYSTEM - 45 DAYS
For labels that aim to become icons.-
Front label
-
Back label
-
Capsule or neck label
-
5 Stickers
-
High-impact visuals (4 3D renders)
-
Box design with brand narrative
-
Custom logo
-
Purposeful typography and colors
-
Brand manual and usage guide
02. DISTINCTIVE LEVEL - 30 DAYS
For brands that want to move to the next level.-
Front label
-
Back label
-
Capsule or neck label
-
5 Stickers
-
High-impact visuals (2 3D renders)
-
Box design with brand narrative
-
Custom logo
-
Purposeful typography and colors
-
Brand manual and usage guide
03. STARTER PACK - 21 DAYS
For brands that are just starting.-
Front label
-
Back label
-
High-impact visuals (1 Mockup)
-
Capsule or neck label
-
Stickers
-
Box design with brand narrative
-
Custom logo
-
Purposeful typography and colors
-
Brand manual and usage guide
PORTFOLIO*PORTFOLIO*PORTFOLIO*PORTFOLIO*
Label design is not just a pretty face; it’s the first impression your brand leaves on the consumer. A professionally designed label projects quality, tells a story, inspires trust, and conveys your product’s personality—differentiating it in a saturated and competitive market.
It is a bridge between your beverage and the consumer, a powerful tool that influences the purchase decision.
Kardumen
GIN
Olimpia
CERVEZA
Espíritu
YERBA MATE
Hofmann
GIN
Desertor del tiempo
GIN
Hermetista
GIN
Chanchullo
MALBEC
La mujer de mi amigo
MALBEC
Excursionistas FC
MALBEC RESERVA
Platense FC
MALBEC GRAN RESERVA
Familia Brogas
MALBEC RESERVA
Mono con chequera
MALBEC
OUR*VISION*OUR*VISION*
Numbers that speak for themselves
70% of consumers choose an alcoholic beverage based on the label design, while 80% say that an attractive design inspires them to research more about the brand behind the product.
A professionally designed label increases sales and distinguishes the brand from its competitors.
In a market where 90% of purchase decisions are made in front of the shelf, having a label that stands out is key for success.
End-to-end developments, with full reach to enhance ambitious projects.
We can accompany your project along the entire journey of brand building: from developing a strategic name, designing or redesigning its logo and developing a solid visual identity, to defining a clear and coherent tone of voice.
We create key labeling systems as well as the institutional website, brochures and sales presentations, social media templates, stationery, event materials, and any resource needed to communicate your proposition with impact and consistency across all touchpoints.
IF YOU’RE LOOKING TO SCALE YOUR PROJECT
a.
LANGING PAGE & WEBSITE
We design and develop your institutional site or responsive landing page so that your product is always visible, active, and aligned with its identity in all digital environments.
b.
LAUNCH CAMPAIGN
We develop strategies and content — digital and physical — so your project enters the market with impact, coherence, and strength from day one.
