THE FUNDAMENTAL PILLARS OF YOUR BRAND
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Logo + Symbol + Adaptations
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Typography program (fonts)
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Color system
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Brandbook (complete usage guide)
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Initial social media pieces
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Editable files and source files
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Verbal strategic brief
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Diagnosis and competitive context
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Conceptual explorations (10 to 15)
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Technical validation
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Legal validation
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Final naming report
LOGO
A logotype—or better described, a “graphic brand”—is not just a drawing. It is the visual translation of an idea, the synthesis of concept, form and purpose.
While the term “logo” is used more colloquially, “graphic brand” encompasses a deeper development: the creation of a visual system that communicates identity, personality and brand strategy. This offering covers an integral job that combines the conceptual (symbolic territory and creative direction), the technical (structure, color, typography, legibility) and the strategic (versatility, coherence and application).
As a final result, we will deliver a strong, memorable, functional brand—accompanied by its conceptual justification, usage guide, institutional color palette and typographic system.
What’s included
- Logo + Symbol + Adaptations
- Typography program
- Color system
- Brandbook (complete usage guide)
- Initial social media pieces
- Editable files and source files
Timeline: 21 days
We know time is a critical resource. That’s why our process is designed so that your new identity is ready in just 21 days—without sacrificing creativity or quality. Fast, efficient and prepared so your brand begins to generate impact sooner than you imagine.
Project stages
Consulting: Gathering all key information to start the project. Presentation of aesthetic references and initial conceptual directions.
Production: 2 stages. First delivery of initial sketches with placeholder text and information for aesthetic approval. Second delivery with real data and corrections as needed.
Project closure: Assembly of a Drive folder with all deliverables in vector and editable formats ready for print or digital implementation.
Investment
Project value:
USD 1,400 / 100% upfront payment at project start.
Other modalities and options:
- 70/30 → USD 1,540 / 70% upfront + 30% after 30 days.
- 50/50 → USD 1,680 / 50% upfront + 50% after 30 days.
Payment conditions:
- Bank transfer (CUIT/CBU upon request)
- Cash (USD or ARS in CABA or Rosario)
- USDT (TRC20 network)
- Quotation in pesos: “dólar blue” (selling price, Ámbito Financiero)
- Invoicing: Type A (+ VAT) or Type C
NAMING
A name is not just a word: it is the seed of an identity. It is the first verbal gesture of a brand—the one that can open doors or close them. It’s not about choosing something that “sounds good,” but about condensing culture, positioning and strategic vision into one word.
This offering covers a professional naming development that spans the technical (registration and phonetics), the conceptual (symbolic universe) and the aspirational (brand projection).
As a final outcome, we will have a solid, memorable and registrable name—accompanied by a strategic rationale, domain suggestions and a verbal storytelling proposal.
What's included
- Verbal strategic brief
- Diagnosis and competitive context
- Conceptual explorations (10 to 15)
- Technical validation
- Legal validation
- Final naming report
Timeline: 21 days
We know time is a critical resource. That’s why our process is designed so that your new identity is ready in just 21 days—without sacrificing creativity or quality. Fast, efficient and prepared so your brand begins to generate impact sooner than you imagine.
Project stages
1. Verbal strategic brief
We explore your brand’s purpose, its tone, industry, values and differentiator.
2. Diagnosis and competitive context
We review references, trends, clichés and linguistic opportunities in the sector.
3. Conceptual explorations
We present 10 to 15 naming proposals grouped into strategic territories.
4. Technical validation
We perform an initial check of web and social availability. We review domain availability and make suggestions based on digital accessibility.
5. Legal validation
We shortlist 5 options, which will be evaluated by a specialized Trademark Registration legal firm.
6. Final Naming report
We deliver a document containing:
- Selected name + strategic rationale
- Writing and pronunciation options
- Usage and expansion suggestions
- Suggested domain + availability check
- Legal registration recommendations
Investment
Project value:
USD 1,400 / 100% upfront payment at project start.
Other modalities and options:
- 70/30 → USD 1,540 / 70% upfront + 30% after 30 days.
- 50/50 → USD 1,680 / 50% upfront + 50% after 30 days.
Payment conditions:
- Bank transfer (CUIT/CBU upon request)
- Cash (USD or ARS in CABA or Rosario)
- USDT (TRC20 network)
- Quotation in pesos: “dólar blue” (selling price, Ámbito Financiero)
- Invoicing: Type A (+ VAT) or Type C
Namings developed
Naming for beverage and packaging projects:
- Trasbordo (Vino)
- Olimpia (Cerveza)
- Desertor del tiempo (Gin)
- Tripulante del viejo mundo (Vermut)
- Monteclaro (Aceite de oliva)
- Dead Drift (Whiskey)
- Gipsy Flame (Gin)
- Final Frost (Vodka)
- La reserva (Agua mineral)
- Espíritu (Yerba Mate)
Naming for institutional projects:
- BRUTTO (Real estate)
- Nexia (Domotic)
- Rubrick (Real estate)
- Mission (Bikes)
- Protocol (Apparel)
- Amuleto (Apparel)
- Colab (Apparel)
- Blue Stripes (Content creation)
- Epica (Real estate)
- Fixy (Logística)
- TNT (Evento cultural)
- Ruido (Ciclo musical)
- Border (Fiesta)
- Robo (Ciclo musical)
Naming for gastronomic projects:
- Cocodrilo (Café de especialidad)
- Cinema’s (Pizzería)
- Flama (Smashed burgers)
- 8 onzas (Bar de coctails)
- Bardo (Sandwiches)
- La Sommelería (Almacén boutique)
LOGOS*LOGOS*LOGOS*
PROJECTS*PROJECTS*PROJECTS*
BRUTTO
ATELIER
Real Estate Branding & Brochure
EPICA
ESPÍRITU
Yerba Mate
COCODRILO
Specialty Coffee
FLAMA
Smashed burgers
In case you're looking to scale your project
LABEL AND PACKAGING
GASTRONOMY BRANDING
We create brands with flavor — designed for restaurants, cafés, breweries, wines, gourmet products, and everything made with passion.
At PRATO, we bring together aesthetics, strategy, and culinary culture to build identities that whet the appetite from the very first glance.
CORPORATE BRANDING
We help companies, professionals, and organizations project a solid, modern, and trustworthy image.
LEGACY combines strategic direction and institutional design to transform your brand’s perception and position it with authority in its field.
SPORTS BRANDING
We design crests, symbols, and visual systems for clubs, academies, teams, and sports-related brands.
We understand the passion, belonging, and emotional force behind every identity — and we turn them into emblems that transcend the field.